Some good friends of mine have asked me to take part in what seems like an amazing concept later this year. Rooven Pakkiri and Stuart Mcintyre of Collaboration Matters are eschewing the usual cubicle stylee stand at their next show at UC Expo on the 6th and 7th March. Instead, they intend to build an all-American Diner complete with actors rather than the usual ‘stand’ sales folk. This really caught my imagination not least because I had paid a recent (last year) pilgrimage to possibly the most famous diner in the world, Tom’s Diner, in New York, the setting for a Suzanne Vega song and Monk’s Diner from Seinfeld.
The idea is to contrast Edward Hopper’s famous painting ‘Nighthawks’ a study in loneliness and alienation in a big city with Josh Ellingson’s modern take of a Diner, Wifi Diner. Ellingson’s work, commissioned for Wired Magazine, shows what is possible when we are all connected. For me, this sounds like it may take a little explaining to a crowd that are used to something very different but it will be a welcome relief and a great introduction Social Business for many. Businesses, in my view, should do more of this. It demonstrates leading rather than following.
Watch and Listen
The stand will feature a live debate between thought leaders in the Social space and I will be representing my own company, Artesian Solutions, innovators in Social Listening and will be sharing my thoughts on Social and Social Analytics. See you there.